Sergej

It's not hard to see that HMBoy Sergej hopes to become a professional model.

He's already perfected the poses - and the sulky, pointing expression. 

And he's clearly been working on that body, too.

Of course, it's lucky that Russian boy Sergej's trying to break into the profession in 2009.  Only 20 years ago he'd have been modelling clothes that looked like they'd been designed for hormonally-challenged Soviet women shotputters or tractor drivers on a collective farm.  Or else he might have been proudly showing off the "latest" model Lada in the Novosibirsk Motor Show (anti-freeze a necessity).

But now that Russia's joined the rest of the world - Nike, The Gap, Macdonalds, Coca Cola and the rest - a good looking boy like Sergej has a chance of making it as a male model after all.

I mean, just look at his pictures here...

In picture # 002 he might well be advertising knitwear...

Or, sticking with clothes, what about # 018?  It's promoting "hoodies", of course!  [In # 031 he's showing that it's made of a newly-developed fabric that's virtually indestructible.] 

In # 013 I imagine that he is trying to convince you to check out a remedy for appendicitis...

And so it goes on...  In # 039 he's obviously promoting a local gym...   In # 048 it's pairs of trainers...  In # 052 it's skin care medication...  And in # 064 it's the latest revolutionary design in men's underwear - and though you think they'd have supplied poor Sergej with a pair that fitted just a little more snuggly, the groundbreaking lightweight material used in its manufacture is dramatically demonstrated in # 072).

Of course, at that point I get rather lost.

Just what it is that's being sold in the pictures from # 073 onwards rather escapes me.

But it must be great advertising - because I know that right now I'd pay whatever the price they're asking for it!